Activision compra King, creadores de ‘Candy Crush’, por 5.355 millones
Activision compra King, creadores de ‘Candy Crush’, por 5.900 millones de dolares, unos 5.355 millones de euros.
El gigante electr贸nico ya era due帽o de Blizzard y ha logrado un 茅xito sin precedentes gracias a sagas como ‘Call of Duty’ y ‘Skylanders’, lo que lo convierte en uno de los medios m谩s fuertes de esta industria.
Con esta adquisici贸n, su presencia entre los juegos para m贸viles ser谩 total gracias a los 158 millones de personas que se conectan cada d铆a para jugar a ‘Candy Crush’. El consejero delegado de Activision, Robert Kotick ha declarado al respecto:
鈥淟os juegos en el m贸vil son la mayor oportunidad para el ocio electr贸nico, con un crecimiento m谩s acelerado de lo normal. Nos hemos hecho con una de las empresas m谩s exitosas. Su equipo, lleno de talento, da gran contenido a nuevos usuarios, por todo el mundo. Los ingresos y beneficios combinados dan solidez a nuestra posici贸n de liderazgo. Nos convierte en la empresa con mayores beneficios del mundo del videojuego. Nos proporciona una base global de m谩s de 500 millones de usuarios activos mensuales y un gran potencial para llegar a audiencias de todo el mundo como nunca antes se ha hecho
King comenz贸 a funcionar en 2003 y desde entonces ha creado 180 juegos. A continuaci贸n pod茅is ver un trailer de ‘Candy Crush’:
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